Brigg Backer Selling System

  1. Pricing
    A. Market Analysis
    B. When to introduce to the market
    C. Monitoring the competition
    D. Rising vs. Falling Market
    E. Market Strategy

  2. Preparation
    A. Fix what’s broken
    B. Strategic Upgrades

  3. Staging
    A. Stage or not to stage?
    B. Clean and bright
    C. Show ready

  4. Marketing
    A. Introduction to the market
    B. Professional Photography (Interiors, Exteriors, Aerials)
    C. Social Marketing (Boosting to Facebook, Instagram, Nextdoor)
    D. Agent to Agent Networking
    E. Realtor Showings
    F. Open Houses

  5. Negotiations and Dealing with Agents
    A. How to handle incoming offers.
    B. Multiple Offers and How to Get the Highest Price
    C. Accepting the Offer

  6. Inspections
    A. General, Radon, Septic, Sewer, Mold, Stucco
    B. Timelines, Repairs, Allowances

  7. Escrow
    A. Contingencies
    B. Financing (Appraisal, Earnest Money, Approval)
    C. Inspection Repairs
    D. Title Work

  8. Closing
    A. Title Company
    B. Pre-sign vs In-person
    C. Property Hand Off
    D. Getting Your Funds