BBRG Marketing Plan
1. Prepare your property – we will discuss with you what are the targeted updates and improvements to do to your home that bring you a higher sales price. We work with your budget and timeline to choose the updates that bring you at least a dollar for dollar return on your investment. We will recommend vendors to help you with this process. Included in this process, is discussing whether or not it makes sense to stage your property.
2. Pricing – This is an extremely important step of the marketing process, determining at what price to introduce your home to the market. This is more complex than looking at what your neighbor down the street sold for. We look at the comparable sales by many different parameters. Sold listings, pending listings, active listings, cancelled and expired listings. This will include previewing current properties on the market to see how they compare to your upcoming listing. We act as buyer when viewing the market to see where your come should be comparatively priced. Its not about selling your property, its about selling your property for the highest price possible and that involves a plan of introducing to the market and discussing the options as we move forward. Most agents will just say "lets price it here". Thats fine, but what happens if it doesn't sell right away? A solid knowledge of pricing strategy in the marketplace should be discussed and implemented prior to getting in the market.
3. Photography – As far as presenting a home, nothing is more important than showcasing your property with stunning photography. We use professional real estate photographers to show your property in its best light. It still amazes me how many realtors still aren’t using professional photography to market listings. This is a non-negotiable today.
4. Social Media – This one is becoming more important all the time. Facebook, Youtube, Instagram, Nextdoor and more are all becoming the number one spots for targeted advertising. Facebook is the #1 website on the internet and we can Boost a post on Facebook from a Business page to target a specific area or zip code that we think buyers are coming from. This way anytime a buyer is on Facebook (all the time!) they will have a promotion for your property rolling through their feed.
5. Multiple Listing Service – this is where your listing goes to live when it is officially on the market. This is also where all the other websites “pull” your listing from once the house is listed by a process called broker reciprocity. There are so many websites out there and its impossible to know all of them and this is still the best exposure out there. However, make sure all the data is correct and the pictures are in a proper order to make sure your listing is presented in its top light as it goes out to all the websites. The first picture should either be of the front of the home or your best feature.
6. Networking – Still a great way for realtors to promote a home. We as realtors all know who are the agents that do more business in a certain area and those that do more business usually have more contacts, connections and opportunities to promote your home. There are office meetings that realtors can promote upcoming listings to their network of agents.
7. Direct Mail – Targeted postcards to potential buyers. Still works and lets people know in a certain area that a house is for sale. Expensive, but can be effective with a proper list of homes.
8. Telephone – Direct calls to potential buyers in an area to let them know that the property is on the market. This is a great way to let neighbors know the house is on the market and they get a chance to pick their neighbors if they know of someone that is looking to move into the neighborhood.
9. Flyers – Professionally made flyers by Merrill Corporation that let buyers know that a home is being professionally marketed and has all pertinent information that a buyer might need.
10. Open Houses – Both public and realtor open houses can promote your home to buyers that are out actively looking for homes on Sunday.
11. Monitor the market – This is where a good realtor really earns their stripes. If the house sells right away, great, everyone is usually happy. But if the house sits and doesn’t sell right way, it’s the realtors job to determine why it hasn’t sold and what needs to be done to get it sold. Sometimes it nothing and we just need to give it time. Sometimes there is a repeating objection that needs to be addressed, such as a poor smell or unsightly neighbor. Whatever it is, figure out the situation, adapt and adjust to get the home sold.
12. Feedback – Very important to find out what realtors and their buyers are saying about the home after they have viewed the property so that your home can stay positioned property in the market.
13. Showing Activity – Constantly monitor showing activity on your home and on the market as a whole. If there are no showings on your house and the market as a whole is getting a lot of showings in a particular price point, find out why. There are amazing tools through the Realtor MLS to dissect the market showing activity by price point.
14. Showing availability – Make sure that the home is available to show as much as possible. Some times there are short notice showings and having your house on the market is definitely an inconvenience, but its necessary and allowing buyers to set up showings and approving those showings is an important part of the process. All it takes is one buyer to buy a home and you never know which showing will lead you there.
15. Showing ready – Having lights and heat on and a pleasant smell are very important factors for showings. There is nothing worse than a cold, dark house that has an unpleasant smell to turn off a buyer.
16. Rinse and repeat. Do this list for 30 days. If the house doesn’t sell, we sit down and look at all factors to see what we need to do to get the home sold and then do it again.